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What Sitaare Zameen Par's Pay-per-View Release on YouTube Means for the Industry

Summary by India Today
Aamir Khan has taken a bold step by releasing his film 'Sitaare Zameen Par' on YouTube via pay-per-view for Rs 100, marking a fresh attempt to revive TVOD in India. This move challenges traditional theatrical norms and aims to leverage YouTube's massive reach.

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8pmnews.com broke the news in on Thursday, July 31, 2025.
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