A force for the (un)common good - Wineland Media
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A force for the (un)common good - Wineland Media
The Uncommon was born from a simple question: Why do English wines follow the crowd? Instead of copying tradition, The Uncommon’s founders reimagined wine with sustainability at the core to offer a fresh, modern and convenient single-serve canned wine. Henry Connell, the cofounder of The Uncommon, had been toying with the idea of launching a canned wine after spending a decade in America, where he’d witnessed its success. “It felt like we were o…
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