Electric Car Brand Offers Free Bungee Jumps to Promote New Models
- Leapmotor, a new electric vehicle brand, organized a free bungee jumping promotion on June 25, 2025, in a central London park to celebrate their UK debut.
- The event followed Leapmotor's early 2025 UK debut featuring two models, the urban T03 and the family-friendly C10 SUV, and their partnership with Stellantis to expand reach.
- Visitors could jump from a 160-feet-tall crane, with 100 free jumps available from 10 a.m. to 5 p.m. on a first-come-first-served basis at the showroom location.
- Damien Dally, Managing Director of Leapmotor UK, expressed that there was no better way to introduce their brand to the UK market than by encouraging people to take a bold step—literally—through a thrilling bungee jump, symbolizing the move to electric vehicles.
- Leapmotor aims to ease drivers' nervousness about electric vehicles by encouraging them to 'take the leap' through this thrilling experience and positioning their models as ideal first steps.
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Car brand drives traffic to its showroom – by offering bungee jumps
A new electric car brand offered visitors free bungee jumps - to drive traffic to its showrooms.
·Falkirk, United Kingdom
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