Lego’s Holiday ad Brings Together a Host of Characters From Daft Punk to E.T.

Lego’s 2026 Holiday Ad Stars Daft Punk, E.T. and 'KPop Demon Hunters': Shop the Sets Featured in the Video

LEGO's latest holiday ad encourages families to spend more quality time together through hands-on play.

Daft Punk, Doctor Doom and E.T. Unite in Lego's Action-Packed Holiday Ad

The spot sees a host of famous characters race through Lego's festive briworkshop, as 'One More Time' plays in the background.

Lego holiday ad 2026: How to shop featured products

The Lego Group released its 2026 holiday ad directed by Michael Gracey and featuring Daft Punk, E.T., and Marvel heroes. Here is where to shop the sets.

Lego’s Christmas ad features Daft Punk and Doctor Doom

The battle of the Christmas ads has been joined by a new challenger, as Lego’s latest TV and online advert features K-Pop Demon Hunters and E.T.

Lego’s holiday ad brings together a host of characters from Daft Punk to E.T.

Director Michael Gracey explores a fantastical Lego workshop, where the hardest part of making a gift is giving it away.​

The LEGO Group Unveils 2026 Holiday Campaign Featuring Daft Punk, E.T., and More

The 74-second advert follows a LEGO brick through a holiday workshop filled with characters and worlds from across the LEGO universe.