Zepto Launches Data Insights Platform Zepto Atom For Consumer Brands

Zepto Unveils 'Atom': AI-Powered Analytics Tool for Consumer Brands

Zepto, a leader in quick commerce, has introduced Atom, a new data analytics tool for consumer businesses that are listed on the site. Aadit Palicha, the CEO and cofounder of Zepto, stated in a video on X that the subscription-based service will allow marketers to learn more about behavioural data, "pincode-by-pincode market share data, and brand performance."According to Palicha, Atom will enable retailers to analyse a real-time map of each nei…

Zepto announces new 'Atom' platform for brands to gain consumer insights - The Tech Portal

Leveraging on heaps of consumer buying patterns and data that it is sitting on, quick commerce platform Zepto has now announced the launch of a new subscription-based analytics product, Zepto Atom. Set to be available starting May 16, the service is designed to offer brands operating on Zepto’s platform real-time access to a range of performance metrics, behavioural insights, and predictive analytics. The platform is being introduced as an indep…

Zepto launches data insights subscription for consumer brands, ‘Zepto Atom’

New Delhi: Zepto has announced the launch of Zepto Atom, a data insights subscription for consumer brands in India. Zepto Atom intends to use an in-house tech-powered analytics tool to disrupt the Rs 1,000+ crore consumer analytics industry in India, which is currently dominated by legacy multi-national companies. Aadit Palicha, Co-Founder and CEO, Zepto, said, “Zepto Atom is a serious attempt by our category and tech teams to build a disruptive…

Zepto Launches Subscription-Led Analytics Tool For Brands

Quick commerce major Zepto has launched a new data analytics tool, Atom, for consumer brands listed on the platform.  In a video on X, Zepto cofounder and CEO Aadit Palicha said that the subscription-led offering will enable brands to gain deeper insights on behavioural data, “pincode-by-pincode market share data, and brand performance”. Palicha said that Atom will allow merchants to examine a live map of every neighbourhood and pincode they ser…

Zepto Launches Data Insights Platform Zepto Atom For Consumer Brands

Quick commerce firm Zepto on Wednesday launched Zepto Atom — an advanced data insights platform for consumer brands. The paid service will be available to about thousands of brands listed on Zepto's platform, starting May 16, 2025, the company said in a statement."Zepto Atom intends to use an in-house tech-powered analytics tool to disrupt the (Rs) 1,000+ crore Consumer Analytics industry in India, which is currently dominated by legacy multi-na…

Zepto Launches Subscription-based AI Analytics Tool ‘Atom’ to Help Brands Scale

Indian food delivery app Zepto on Wednesday launched Zepto Atom, a data insights subscription service for consumer brands operating on its platform. Co-founder Aadit Palicha announced the move on LinkedIn.  The service expands on the existing Zepto Brand Portal by offering deeper, hyperlocal, and real-time insights to help brands optimise performance. The Atom subscription functions as a premium top-up to the free Brand Portal, which currently p…