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Zendaya's On Collection Gets a Surreal Spin From Spike Jonze

The seven-piece women’s line expands On’s apparel push with ribbed tanks, trousers and a new Cloudnova Moon trainer, the company said.

  • On Thursday, April 9, 2026, Zendaya and Law Roach unveiled their first full apparel and footwear collection with On, featuring seven pieces and the Cloudnova Moon sneaker launching globally April 16, 2026.
  • This launch expands the multi-year partnership between the Swiss athletic brand and Zendaya, a brand partner since 2024, marking a strategic push into lifestyle and sportswear offerings beyond traditional footwear.
  • Academy Award-winning director Spike Jonze created the campaign film 'Shape of Dreams,' exploring an imaginary 'The Dream Lab' where silhouettes transform, while photographer Sean Thomas captured still-life imagery spotlighting the creative process.
  • Zendaya stated the goal was to create "pieces that feel versatile and easy to wear," designed to transition seamlessly across settings while balancing performance with refined textures and silhouettes.
  • The apparel expansion arrives as On seeks to grow its sportswear footprint, reporting that 10 percent of new customers discover the brand through clothing, positioning the collection as key to lifestyle market presence.
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Vogue broke the news in on Thursday, April 9, 2026.
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