Zarah Juan turns campaign tarps into bags - BusinessWorld Online

Zarah Juan turns campaign tarps into bags - BusinessWorld Online

ZARAH JUAN, a Philippine social enterprise, is upcycling discarded tarpaulin materials from election campaigns into fashionable tote bags. The initiative started after the 2022 presidential elections, when Zarah D. Juan, the creative director, saw potential in discarded campaign tarpaulins that would have otherwise ended up in landfills. “I said, ‘OK, why don’t we create a design that is fresh and innovative in a way that people would enjoy and …