July 2025 Media Distributor Gauge: YouTube Widens Its Lead
YouTube's TV viewing share rose 62% since 2021, maintaining the top spot for six months while streaming platforms accounted for 47.3% of total TV viewing in July.
6 Articles
6 Articles
YouTube Leads as Top TV Distributor for Six Straight Months
YouTube has led as the top TV distributor in the United States for six straight months, further accelerating the cord-cutter revolution. The post YouTube Leads as Top TV Distributor for Six Straight Months appeared first on Breitbart.
YouTube's TV Viewership Streak Continues for 6th Consecutive Month With 13.4% Share in July
YouTube’s streak as TV’s top media distributor continued in July, with the company capturing 13.4% of TV viewing. The company established its largest lead to date over its streaming and legacy media competitors since Nielsen began first tracking in November 2023. Disney stayed in second place at 9.4%, while Netflix jumped to 8.8% in July –rounding out the top three for the second consecutive month. The latter saw the largest volume gain across a…
YouTube Retains Top Spot in Media Distributor Ranking
YouTube scored a 13.4 percent share of U.S. watch time in July, widening its lead over Disney, which had a 9.4 percent share according to Nielsen's Media Distributor Gauge rankings. The post YouTube Retains Top Spot in Media Distributor Ranking appeared first on WORLD SCREEN.
‘TV’s Leading Media Distributor’: YouTube | Radio & Television Business Report
NEW YORK — YouTube continued its streak as TV’s “leading media distributor in July,” according to Nielsen. This marks the sixth consecutive month online video hub has been perched atop the dominant ratings and audience data firm’s Media Distributor Gauge report. YouTube captured 13.4% of TV watch-time and widened its lead over second-place Disney (9.4%) by 4.0 share points, establishing the largest lead by a media company to date since Nielsen b…
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