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July 2025 Media Distributor Gauge: YouTube Widens Its Lead

YouTube's TV viewing share rose 62% since 2021, maintaining the top spot for six months while streaming platforms accounted for 47.3% of total TV viewing in July.

Summary by Adweek
Netflix and the Roku Channel tied for the second-largest growth for the month.

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The Hollywood Reporter broke the news in Los Angeles, United States on Tuesday, August 26, 2025.
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