US EditionYouTube Surpasses Disney and Netflix in TV Viewing
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YouTube Surpasses Disney and Netflix in TV Viewing
Nielsen’s latest report highlights YouTube’s growing dominance in the television viewing landscape. The platform has maintained the largest share of TV audience time for three months straight, marking a notable shift in how people consume video content. Nielsen’s April 2025 Media Distributor Gauge Report According to Nielsen’s April 2025 “Media Distributor Gauge,” YouTube now accounts for 12.4% of total TV viewing time. This is an increase from …
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