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YouTube Stars Make Their Pitch To Advertisers: We’re The New Appointment TV

Summary by MSN
“These creators are like the networks of today delivering the hit TV shows of today. This is really about one-to-one communication, where creators can actually present their formats and content calendars so brands can really see what are the opportunities around these voices that have this fandom and attention at scale.” – The Wrap (MSN)

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MSN broke the news in United States on Friday, March 28, 2025.
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