US EditionHow YouTube Is Trying to Stay a Step Ahead of Netflix
2 Articles
2 Articles
How YouTube is trying to stay a step ahead of Netflix
A State Farm sponsorship enabled Hartbeat to greenlight the YouTube show "Caddie and the Kid."Hartbeat via YouTubeYouTube described how it's using cultural sponsorships to attract advertisers and make TV-like shows.The pitch comes as Netflix and other studios compete for YouTube creators.YouTube is trying to connect brands to producers like Hartbeat, which a brand helped to fund a new show.As Hollywood warms up to creators, YouTube has been pitc…
YouTube CEO Neal Mohan Says The Streaming Giant Must 'Disrupt' Itself As He Reflects On What A Future Rival Might Look Like - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)
YouTube CEO Neal Mohan says the platform must “continue to disrupt ourselves” as artificial intelligence transforms content creation, citing AI tools that can change video backgrounds in seconds rather than weeks. What Happened: Speaking on Indian billionaire Nikhil Kamath‘s podcast, Mohan outlined how AI represents both opportunity and disruption for YouTube and the broader creative industry. The executive highlighted collaboration with Google …
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