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Yes, publishers can turn young people into paying subscribers

Summary by Digital Content Next
Gen Z gets a bad rap from the news industry. Whether it’s news avoidance, the refusal to pay, or the rise in following news influencers rather than media organizations, myriad issues make it challenging for publishers to build relationships with younger audiences. Yet young audiences will pay for products that add value to their lives.  The belief that younger audiences will engage – and even pay – for media products drove the foundation of Yout…
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Digital Content NextDigital Content Next

Yes, publishers can turn young people into paying subscribers

Gen Z gets a bad rap from the news industry. Whether it’s news avoidance, the refusal to pay, or the rise in following news influencers rather than media organizations, myriad issues make it challenging for publishers to build relationships with younger audiences. Yet young audiences will pay for products that add value to their lives.  The belief that younger audiences will engage – and even pay – for media products drove the foundation of Yout…

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Digital Content Next broke the news in on Thursday, March 13, 2025.
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