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United Kingdom · United KingdomAmid nonstop news cycles and rising media skepticism, one audience remains deeply engaged and increasingly strategic in how they consume information. Decision-makers in the UK aren’t just reading the news; they’re curating it across various platforms, formats, and technologies to stay ahead of the curve. Portland’s Decision Makers and the News research explores this dynamic in depth and takes a deep look at the media habits of UK professionals,…Read Article
Inside the media mindset of UK decision-makers

What revenue leaders gain from ad ops automation

Technology · LondonIt’s easy to feel like publishers have little recourse to the fast-track of AI adoption. Big Tech keeps updating its offerings, cribbing more content, clobbering website traffic, and battling for legal traction. This is a wake-up call. On the other side, consumers keep changing their consumption habits. They increasingly turn to AI for search. They accept the answers provided by AI Overviews (even if they know about AI hallucinations), and red…See the Story