US Edition
News from Digital Content Next
Top Digital Content Next News
United States · United StatesIt’s a new era for U.S. sports, from ESPN’s deals with the NFL and WWE to new competition formats from startup leagues such as INTENNSE and Athletes Unlimited. Why? We can look to Gen Z for the answers. Research shows that Gen Z’s media habits are fundamentally different from older generations and these preferences are reshaping media culture and economics. When it comes to sports media, teams, leagues and distributors are experimenting with ne…Read Article
Gamechangers: How Gen Z is reshaping sports and media
Apple · BostonBetween changes to Google search, the evolution of AI queries and algorithmically-driven social feeds, finding new audiences is harder than ever for publishers. Apple News offers something many of the other tech and social platforms don’t: a highly-engaged, quality audience keen to read. But publishers have been burned badly by platforms in the past. Many are cautious about crafting strategies specifically for yet another channel. The dilemma is…Read Article
