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Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
Connected TV advertising suffers from a fundamental lack of transparency that’s leading to misplaced ads and questionable attribution, according to a senior Yahoo executive. The problem is particularly evident when CTV ads, designed for large-screen viewing experiences, appear on smaller devices – creating confusion about performance measurement and effectiveness. “Advertisers have all the control. The only way they’re going to be able to change…
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Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys – Beet.TV

Connected TV advertising suffers from a fundamental lack of transparency that’s leading to misplaced ads and questionable attribution, according to a senior Yahoo executive. The problem is particularly evident when CTV ads, designed for large-screen viewing experiences, appear on smaller devices – creating confusion about performance measurement and effectiveness. “Advertisers have all the control. The only way they’re going to be able to change…

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Beet.TV - The Root to the Media Revolution broke the news in on Monday, March 31, 2025.
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