Xiaomi Auto Launches Dedicated Global Portal As It Prepares To Expand Operations in Europe in 2027
- On Wednesday, Xiaomi CEO Lei Jun announced the launch of a dedicated Xiaomi Auto website and social media channels, marking a decisive step for the automaker three years after launching its automotive business.
- This digital expansion precedes Xiaomi's planned entry into the European market in 2027, as the company actively seeks dealer and distributor partners to support the rollout of its electric vehicles.
- Xiaomi has already established an R&D center in Munich, Germany, hiring engineers from BMW, Mercedes-Benz, Porsche, and Lamborghini; several SU7 prototypes spotted in Amsterdam indicate progress toward European certification.
- The company's current lineup includes the SU7 sedan and YU7 crossover in China, with the recently launched SkyNomad sub-brand; all models are featured on the new portal alongside the Xiaomi SU7 Ultra.
- Facing slower growth in the Chinese EV market this year, automakers are turning to foreign markets to build reputations; however, tariffs could significantly complicate sales of Xiaomi EVs in Europe.
15 Articles
15 Articles
Xiaomi Auto Launches Dedicated Global Portal As It Prepares To Expand Operations in Europe in 2027
Xiaomi has made a decisive step towards becoming a fully fledged automaker by establishing a dedicated global website. Until now, automotive news was shared on the company's social media and website, amid news about phones and other connected gadgets. Xiaomi Auto portal is a crucial step before setting foot in the European market next year. Xiaomi has managed what nobody thought possible: building a successful automotive business fro... (continu…
Xiaomi Auto launches global website ahead of 2027 Europe entry · TechNode
Xiaomi Auto has launched a global website and overseas social media accounts as it prepares for international expansion. The website says Xiaomi Auto is officially coming to Europe in 2027 and invites dealers and distribution partners to submit inquiries. It does not yet list country-specific sales plans, prices or purchase channels. The launch marks a preparatory step for Xiaomi Auto’s overseas expansion rather than the start of European sales.
Xiaomi Launches Global EV Website - CleanTechnica
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Xiaomi has confirmed that he will take his high-performance electric car business to Europe in 2027. China’s world-renowned mobile phones and electronics company prepares for its first major international expansion in the automotive market.
Xiaomi has taken another step in its diversification. The manufacturer of Chinese mobile phones and appliances has confirmed this Wednesday, that it is entering the automotive market in Europe. A bet that will materialize at the beginning of 2027, and that it has had its start with the release of its first website in English as well as the new accounts on social networks. The person in charge of welcoming the new website and profiles has been hi…
The arrival in Europe of technological giants arrived from the East in the development of zero-emission vehicles continues to add new actors. This time it is Xiaomi, known worldwide for its positioning in the market of mobile telephony and consumer electronics, which has made official its road map for the arrival of its automotive division in the Old Continent. With the activation of its international web portal and the opening of its official g…
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