Xbox Is Building A Film Division, And It's Putting Minecraft In The Driver's Seat
The division will oversee film, television, merchandise, partnerships and live experiences as Xbox seeks to extend its franchises beyond gameplay.
- On Thursday, Xbox announced the launch of a new division called XP designed to expand its video game franchises beyond gaming into film, television, consumer products, and live events.
- Drawing on the success of A Minecraft Movie and Amazon's Fallout series, the division formalizes four investment areas: Pictures, Products, Partnerships, and Places.
- Kayleen Walters, a former Lucasfilm executive and A Minecraft Movie producer, will lead XP, while Maria Angelidou-Smith joins as CEO of Mojang and Minecraft on October 19.
- Rather than operating as a production company, XP will align Xbox intellectual property with external partners for projects including the Call of Duty film and a 2027 Minecraft theme park.
- This structural change follows a broader 'reset' of the Xbox business under CEO Asha Sharma, which has included significant restructuring and layoffs to adapt to the changing games sector.
12 Articles
12 Articles
Eyeing More ‘Minecrafts’ And ‘Fallouts’, Microsoft Xbox Launches XP Unit To Take Properties Beyond Video Games
Microsoft Xbox, hoping to replicate the success of franchises like Minecraft and Fallout, is launching a new division called XP designed to extend properties beyond video games. The XP name is described as a play on “experience points.” It has four main components: Xbox Pictures for film and TV adaptations; Xbox Products for licensing and […]
Xbox is launching a new film and TV division
Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division. XP formalizes four "investment […]
Xbox Sets New Division for Film and TV, Consumer Products and Experiences Led by ‘Minecraft’ Studio Chief Kayleen Walters
Xbox is launching a new division that will house its film and television, consumer products, strategic partnerships and live experiences businesses.
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