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You’ll Soon Be Able to Buy that Dormant X Handle You’ve Had Your Eye On
X offers paid subscribers access to inactive usernames with prices up to seven figures, aiming to boost Premium Plus and Premium Business subscriptions.
- Earlier this month, X unveiled the X Handle Marketplace, letting Premium+ and Premium Business subscribers request and purchase inactive usernames as part of its updated business subscription package.
- Subscription pressure and revenue needs are driving the new offering as X says the marketplace is an ongoing service designed to attract and retain paid subscribers amid declined ad sales.
- Dividing handles into two categories, X explains the request process for acquiring handles, which are reviewed within three business days, and Rare handles may be priced from $2,500 to over seven figures.
- While downgrades cause reversion, X says Premium+ and Premium Business subscribers lose acquired usernames and revert to their original username after a 30-day grace period, but purchased handles can be kept.
- Back in 2023, X explored auctioning dormant handles and now calls the marketplace an industry-first solution; the xAI merger provides funding as X aims to boost Premium interest amid weak ads.
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der Standard DEThe option should initially only be reserved for paying customers with Premium Business and Premium+ subscriptions for 38 euros per month
·Vienna, Austria
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X is launching a marketplace for inactive handles
Premium Plus and Premium Business users will soon be able to browse and request inactive usernames on the X Handle Marketplace. Handles are going to be broken up into two broad categories. Priority handles will be free and “often include full names, multi-word phrases, or alphanumeric combinations.” Rare handles, on the other hand, will be a paid option, and “may be priced anywhere from $2,500 to over seven figures, depending on demand and uniqu…
·United States
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Total News Sources19
Leaning Left3Leaning Right0Center3Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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