X Games CEO confirms organization considering Park City or Utah winter event

X Games CEO confirms organization considering Park City or Utah winter event

With the success of June’s Salt lake City summer X Games, CEO Jeremy Bloom has confirmed that the organization is considering a Park City or Utah winter event.  The Salt Lake Games drew over 40,000 fans to the city’s Utah State Fairgrounds. The event also saw their television viewership climb by 12% from their last event in 2024.  Kamas’ Gooley family came out to the event because their son Graeson is an action sports athlete, training at Woodwa…

Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase

Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded Sonic Park Course came back for the extreme sports competition, but the Sonic Skate-In activation at X Fest created surprise-and-delight m…