US EditionWPP’s struggles reflect growing pressure on global marketing budgets
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WPP’s struggles reflect growing pressure on global marketing budgets
The world’s biggest advertising group, WPP, has warned investors of slowing revenue, blaming cautious brand clients who are rethinking spend across traditional and digital channels. For anyone working in affiliate marketing or performance media, this isn’t exactly surprising. WPP’s latest trading update highlighted reduced activity from major consumer goods brands, particularly in North America. The group’s revenue forecast for the full year ha…
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