WPP races to harness AI before the technology kills its business

WPP races to harness AI before the technology kills its business

Chief executive Mark Read pushed to adopt artificial intelligence but is set to exit with the share price languishing

Open Intelligence: WPP Media’s AI-Powered Transformation of Retail Media - InternetRetailing

WPP Media has launched Open Intelligence, a “Large Marketing Model” capable of turning “trillions of data signals into predictive actionable intelligence, so you can perform in every channel, every market and with every consumer globally,” according to the company. WPP Media – formerly known as Group M – goes on to describe the new system as an “always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives,…