US EditionWPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends – Beet.TV
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WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends – Beet.TV
AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from an increasingly crowded marketplace. “Some retailers, as publishers, are driving sustainable businesses right now, some are complementary revenue, and that that’s something in the next 12 months or 18 months that we’re really going to see sort of go to different ends of t…
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