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WPP Media and Criteo partner to power performance-driven CTV advertising - Mobile Marketing Reads

Summary by Mobile Marketing Reads
WPP Media and Criteo have announced a strategic collaboration aimed at elevating commerce-driven advertising on CTV.
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themedialeader.comthemedialeader.com

Criteo Raises Its 2025 Forecasts and Joins Forces with Wpp in Ctv - the Media Leader

Adtech Criteo has raised its forecasts for the year 2025, after a second quarter marked by solid momentum in retail media and the promising beginnings of connected television (CTV). He took the opportunity to announce a strategic partnership with WPP Media aimed at strengthening commercial intelligence applied to CTV advertising. In the first six months of the year, Criteo's net profit jumped by 72% to $63 million, while net revenue (excluding p…

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Mobile Marketing ReadsMobile Marketing Reads

WPP Media and Criteo partner to power performance-driven CTV advertising - Mobile Marketing Reads

WPP Media and Criteo have announced a strategic collaboration aimed at elevating commerce-driven advertising on CTV.

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Mobile Marketing Reads broke the news in on Wednesday, July 30, 2025.
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