US EditionWPP Touts AI Investments in New B2B Campaign
- WPP launched a B2B ad campaign titled 'Transforming How We Create' on Wednesday to promote its AI investments and position itself as an AI-driven firm.
- The campaign follows WPP's strategic reorganization after disappointing earnings and staff layoffs aimed to streamline media buying and rebrand GroupM as WPP Media.
- WPP Media manages over $60 billion annually, serving more than 75% of top global advertisers across 80 markets while leveraging AI-powered platforms like WPP Open backed by $400 million yearly.
- Mark Read stated the rebranding embodies AI and technology integration with simpler solutions, while Brian Lesser noted consumers' rising expectations for relevant advertising and seamless buying experiences in the AI era.
- The launch of WPP Media and its AI-driven approach reflects WPP's commitment to innovation, aiming to help clients adapt to evolving market demands and accelerate marketing transformation.
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WPP Media launches as fully integrated, AI-powered media company - adobo Magazine Online
LONDON, UK – WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP Media.Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name for WPP’s global media company. WPP Media manages more than $60 billion in annual media investment and works with more than 75% of the world’s leading advertiser…
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