WPP and Publicis Win Big In Kenvue Global Review

WPP and Publicis Win Big In Kenvue Global Review

Rival holding companies to split the account after a turbulent year for Tylenol brand

Kenvue taps WPP and Publicis as global agency partners in major review

New Delhi: Consumer health giant Kenvue, the maker of brands like Tylenol, Listerine, and Neutrogena, has selected WPP and Publicis Groupe as its new global agency partners following a competitive review launched earlier this year.  The move aims to streamline operations and fuel brand growth amid a dynamic market. WPP will take the lead on creative and production duties for the majority of Kenvue's portfolio across all channels, excluding Neutr…