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World Cup opens US eyes to soccer's global roar
Viral moments and packed fan scenes in U.S. host cities are helping Americans see soccer as a truly global sport, Reuters reported.
The 2026 World Cup is drawing record crowds across the United States, with total attendance topping 2.85 million through 44 matches and stadiums averaging about 99.6% capacity.
Hosting the 1994 men's World Cup and growth of Major League Soccer previously sparked predictions the sport could rival the NFL, with youth programs now accelerating that trajectory.
Viral moments like Cape Verde goalkeeper Vozinha's seven-save performance became an overnight social media sensation, while sports marketing analyst Bob Dorfman noted American fans are exposed to immigrant communities' passion for the sport.
Fox's broadcast of the United States' win over Australia drew 16.2 million viewers, with audiences expected to surge as fans demonstrate deepening appreciation for the sport's tactical nuances.
Sports content creator Evan Hand noted that by August, when NFL preseason and college football begin, the sport's current massive visibility may fade despite soccer's growing youth base.