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Woman Advertises for a Husband on Highway Billboards

Lisa Catalano created a personal dating website and used billboards along Highway 101, receiving around 1,800 responses to find a husband after losing her fiancé.

  • On Sept. 2, Lisa Catalano, 42, launched MarryLisa.com and a billboard campaign along Highway 101 between San Francisco and Santa Clara to find a husband.
  • After losing her fiancé in 2023, Lisa Catalano grew frustrated with dating apps and set a two- to three-year personal timeline to marry and have children, prompting her campaign.
  • She built a personal site in June and plastered MarryLisa.com across digital billboards and taxis in the Bay Area to solicit men to apply.
  • So far, Catalano has received around 1,800 responses in the months since she launched the site, and public reaction is described as a '50/50' split by Catalano with both criticism and encouragement.
  • Expressing resolve, Catalano adds, `I think that there's a guy out there who's a perfect fit for me, and I think I'm a perfect fit for him`, and the campaign has drawn media attention for her search for love on billboards.
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Woman advertises for a husband on highway billboards

She said the idea came out of frustration with dating apps and a timeline she set for herself to have kids and get married in the next two to three years.

·Florida, United States
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  • 88% of the sources are Center
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SF Chronicle broke the news in San Francisco, United States on Sunday, October 5, 2025.
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