With "Les apologies", France Pare-Brise has fun with the little lies of everyday life

France Pare-Brise unveils a new campaign designed by the agency R2, recently elected Agency Brand Content of the year. Diffusion from April on TV, cinema, digital and audio, this statement plays the card of humor and proximity. With "Les excuses", the brand transforms the pretext of cracked windshield into a comical situation, while affirming the speed and efficiency of its services. Fleeing a dinner at her mother-in-law or a bulky move thanks t…