US EditionWith His Offensive in Cold Coffee, Nestlé Wants to Seduce the New Generations
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The Vaudian multinational surfs the growing demand for cold coffee in the world by launching new products. It wants to seize the opportunity to conquer young consumersCold coffee is a trend. The drink is increasingly popular, especially millennials [defined in the broad sense as people born between 1981 and 1996] and members of generation Z [individuals born between 1997 and 2012].The world's number one in the sector, Nestlé does not want to mis…
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