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With Area M, Bmw Wants to Reinvent the Driving Internships

Summary by autoplus.fr
BMW launches AREA M, a new concept that transforms the driving stages into real moments of sharing. With the opening of a new centre in Memmingen, the brand is no longer intended only for drivers, but also for women and video game enthusiasts. Everything is done to ensure that the learning of driving becomes a simple and connected pleasure. From the pure technique of driving to shared pleasure For a long time, taking circuit driving lessons serv…
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BMW launches AREA M, a new concept that transforms the driving stages into real moments of sharing. With the opening of a new centre in Memmingen, the brand is no longer intended only for drivers, but also for women and video game enthusiasts. Everything is done to ensure that the learning of driving becomes a simple and connected pleasure. From the pure technique of driving to shared pleasure For a long time, taking circuit driving lessons serv…

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autoplus.fr broke the news in on Wednesday, February 4, 2026.
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