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‘Wimp-Style Tourism’ Becomes China’s Latest Travel Craze Among Youth

Summary by iChongqing
Chongqing - This summer, a growing number of young Chinese travelers are embracing what social media has dubbed “wimp-style tourism”—a low-energy, high-comfort approach to sightseeing that trades physical exertion for mental ease. The idea is simple: conserve energy, maximize enjoyment, and focus on pleasing yourself rather than proving your endurance. On July 6, tourists enjoy canyon rafting at Meiling Scenic Area in Nanchang, Jiangxi Province…
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iChongqing broke the news in on Thursday, August 14, 2025.
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