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Will Masquerade revive immersive theater in New York?

Summary by New York Theater
As Andrew Lloyd Webber prepares to launch the immersive version of “The Phantom of the Opera” on the last day of this month, for a run that has been extended (for now) through October 19, a question hovers (or haunts): Will Masquerade single-handedly spur a revival of immersive theater in New York — or at least bring more attention to what’s already out there?  It’s been barely six months since “Sleep No More” closed in New York, fourteen years …
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New York Theater broke the news in on Tuesday, July 22, 2025.
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