Why were handsome samurai valued during the Kamakura period? What was emphasized from the Muromachi period onwards?

In the 2022 taiga drama "The 13 Lords of the Kamakura," the beauty of Kiso Yoshinaka's son, Kiso Yoshitaka (Ichikawa Somegoro), became a hot topic. There was also the case of Hatakeyama Shigetada (Nakagawa Taishi) being put in the lead to Kamakura because he was "handsome." Praise for handsome men! The most handsome men! This way of portraying men may have given the impression that it is strange given the "lookism" (judging people by their appea…