No, Target Did Not Cut Its Pride Collection in Favor of an ‘America First’ Collection

No, Target did not cut its Pride collection in favor of an ‘America First’ collection

Merchandise for Target’s 2025 Pride collection is available for sale online, in the Target app and in some stores

Why Target’s Pride merch feels so bad

In the last 12 months, Target has publicly walked back its long-held DEI commitments, faced a weeks-long boycott from customers, and become one of several corporations that diminished its annual support for NYC Pride. But when June 1 rolled around, the company still trotted out its annual collection of Pride-inspired, rainbow-adorned merch—and, for a number of reasons, it’s not landing well with queer customers. This year’s collection includes a…