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Why Print Advertising Still Matters
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Why Print Advertising Still Matters
by Jack CrissNo, this column is not a sales pitch.And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising.But, is print advertising still relevant? In this razzle dazzle day and age of "targeted marketing" through social media, AI and countless digital and cable offerings that promise immediate results and statistics, why would a business or individual still spend money on an old-fashioned print ad?Yes,…
·Wesson, United States
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