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Why is the royalty-free video compression codec "AV1," which has improved compression efficiency, not so popular?

Summary by GIGAZINE
"AV1" is a video compression codec promoted by major tech companies such as Netflix, YouTube, and Google, and is expected to be about 30% more efficient than conventional HEVC (H.265) and VP9, and has attracted attention because it is royalty-free. However, at the time of writing, AV1 is not widely used throughout the industry, and the technology news site The Verge explains why.
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GIGAZINE broke the news in on Saturday, April 19, 2025.
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