Why GTM (Go-to-Market) Strategies Need a New Foundation

HG Insights Redefines Data Intelligence for Marketing and Sales Leaders to Optimize GTM Execution

Comprehensive Revenue Growth Intelligence Fabric unifies market technographics, firmographics, competitive footprints, and segmentation — laying foundation for AI-enabled agents HG Insights, the provider of AI-powered, go-to-market insights to 90% of Fortune 500 tech companies, announced the development of HG Revenue Growth Intelligence Fabric. This provides a new unified, comprehensive data repository yielding high-quality, detailed data neces…

GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. His…

Why GTM (Go-to-Market) Strategies Need a New Foundation

For decades, customer relationship management (CRM) systems have served as the backbone of go-to-market (GTM) strategies. However, today’s GTM leaders are questioning whether their CRM data truly reflects the reality of the market. With the rise of AI, shifting regulatory landscapes, and increasing workforce mobility, organizations are experiencing constant fluctuations in their internal structures, priorities, and budgets. What was true about a…