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Why do fake online reviews keep fooling us? Study reveals a 'truth bias'

Summary by Phys.org
Despite growing awareness of fake online reviews, a new University of South Florida study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.

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Why do fake online reviews keep fooling us? Study reveals a 'truth bias'

Despite growing awareness of fake online reviews, a new University of South Florida study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.

·United Kingdom
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Bias Distribution

  • 100% of the sources are Center
100% Center
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Phys.org broke the news in United Kingdom on Thursday, June 5, 2025.
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