US EditionWhy Confusing PR and Reputation Management Backfires
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Why Confusing PR and Reputation Management Backfires
According to a 2024 PwC study, 73% of executives mistakenly use public relations (PR) and reputation management interchangeably. A confusion that costs companies an average of USD$2.4-million per crisis (that is about R43.2-million) in lost revenue and recovery, says Marilize Jacobs, Founder of VocalCord Reputation Management.
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