Apple’s iPhone and Beauty Products Lead the Charge in Record-Breaking Singles’ Day

Apple’s iPhone and beauty products lead the charge in record-breaking Singles’ Day

Sales on Taobao and Tmall have already surpassed last year’s levels, underscoring a tentative recovery in domestic consumption.

Singles Day off to big buying bang

The turnover of more than 30,000 brands doubled year-on-year, while sales of over 18,000 brands exceeded that of the entire day last year within the first hour of the gala.

Why Chinese Singles' Day is starting five weeks early this year - RetailDetail EU

You might think that Singles' Day lasts one day. Wrong. And that it's a celebration for those who are single. Wrong again. In China, they have turned Valentine's Day for singles into a shopping spree that this time lasts five weeks. But why? And what are retailers planning?