US EditionWhy Brands Are Outsourcing More—and How Agencies Can Become Their Ultimate Data Partner
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Why Brands Are Outsourcing More—and How Agencies Can Become Their Ultimate Data Partner
In a climate where every dollar counts, agencies face rising pressure to prove their worth. Brands want a lot from the agencies they partner with, but they tend to measure the success of the relationship based on just one factor: ROI. How much revenue is generated for the brand from the partnership determines whether it’s a successful one or if the client decides to end it. That’s especially true right now, when economic turbulence brought on by…
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