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Top Resonate News

Innovation · AustraliaIn celebration of AI Appreciation Day, AZK Media tapped brand, technology, retail, marketing and data leaders about some of the emerging trends, challenges and opportunities opened by the rapid shifts in AI adoption. More brands experimenting with AI and GenAI A recent Digital, Marketing & eComm in Focus 2025 report, produced by Arktic Fox in […]See the Story
AI Appreciation Day: Experts Unpack What Gives Brands The Competitive Edge

Shopping · United StatesThe June 2025 Resonate Consumer Trends Report showed that nearly 67% of consumers won’t be doing any back-to-school shopping this year. This data is in keeping with the expectation among retailers that revenue would dip slightly this year in response to the tariffs and other sources of economic volatility currently roiling the lives of Americans. Although the industry-wide picture might be less than rosy right now, it’s still possible to build s…Read Article
How to Successfully Target Back-to-School Shoppers

United States · United StatesThis article appeared in MediaPost. Read it in full here. Consumers are nervous about the economy, and this may put a damper on back-to-school spending, subscription renewals and other outlays, judging by a new study from Resonate: Back to School: Relearning Marketing Foundations to Thrive in Economic Uncertainty. Of the consumers polled, 66.9% do not plan any back-to-school shopping at all. It’s not clear how this compares with past years. But …Read Article
Featured in MediaPost: Back-To-School Pinch: Consumers Spending Less Due To Economic Concerns
Prime Day Splurge: Why Texans Will Be Big Spenders This Year
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Investors shift to European markets as Trump tariffs, economic data fuel uncertainty in US stocks, says LGT's Advani
60% Center coverage: 15 sources