US EditionWhy B2B Teams Are Replacing MQLs With MQAs—and How To Make The Shift Stick
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Why B2B Teams Are Replacing MQLs With MQAs—and How To Make The Shift Stick
To be honest, MQLs don’t reflect the actual behavior of B2B buyers. No matter how many you gather, leads won’t close deals. Accounts do. For a long time, marketers have been evaluated based on the number of leads they generate, such as form fills, email clicks, and content downloads. However, most of these metrics are […]
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