US EditionApple Is Said to Be Dogged by Setbacks with AI, Threatening Its Future
- Apple has struggled with AI development since hiring John Giannandrea, former Google AI head, in 2018 and faces internal setbacks as of 2025.
- The launch of OpenAI's ChatGPT in late 2022 surprised Apple and competitors alike, revealing Apple’s slow AI progress and causing missed deadlines.
- Apple delayed its revamped Siri rollout indefinitely after executives, including software chief Craig Federighi, found many features nonfunctional during testing.
- Apple operates 2.35 billion active devices and is shifting control of AI projects away from Giannandrea, adopting partnerships with Google Gemini and others to bolster AI offerings.
- Apple’s AI setbacks risk its future competitiveness, prompting cultural calls to accelerate development and warnings that failure to lead in AI could jeopardize its market position.
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siliconvalley.com
siliconvalley.comHow Apple fell behind in the AI race
By Julia Press and Sarah Holder, Bloomberg Over the past year, Apple has pulled out all the stops to tout shiny new AI tools: from big presentations at its Worldwide Developers Conference to ads featuring The Last of Us star Bella Ramsey. Now, the company is facing questions about what it’s promised versus what it’s delivered. On the Big Take podcast, Bloomberg’s Mark Gurman takes host Sarah Holder inside the company’s efforts to keep up on AI a…
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Leaning Left3Leaning Right2Center1Last UpdatedBias Distribution50% Left
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R 33%
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