Mary McCarthy: Amy Huberman’s new wine brand irks me – do we really need another glam celeb flogging booze?

Mary McCarthy: Amy Huberman’s new wine brand irks me – do we really need another glam celeb flogging booze?

Call me bitter, jaded and suspicious, but the new Ah Wine brand from Amy Huberman irks me.

The Public House Uncorks New Branding for Amy Huberman’s Wine Business

Fresh from winning an Irish Design Institute award for its packaging design work for the non-alcoholic craft beer ‘Fierce Mild’, The Public House has created a new brand identity and positioning for Ah Wines, the newest venture by actress and writer Amy Huberman. According to the agency, The Public House won the pitch to work with Amy Huberman and her team in 2024 and between them they have “identified an opportunity to bring a breath of fresh a…

WhosWines offers an original way to understand wine, combining technology and know-how. This concept, carried by Serge Dubs, Best Sommelier of the World ASI 1989, is based on bottles with QR codes. By scanning them, amateurs access tasting videos presented by the expert, who shares his analysis and advice.