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Who Is Behind Shein, the Enigmatic Chinese Empire that Shakes the Fashion Industry

Summary by El Cronista
With a net worth of $9 billion, Xu Yangtian is a controversial and enigmatic figure of whom it is not known much. In 2008, and without previous experience in the fashion industry, she founded Shein in Nanjing, China.The original idea was simple but ambitious: take advantage of the international demand for Chinese products.So SheInside was born, a platform dedicated exclusively to the sale of wedding dresses.Now in Argentina From making baseball …
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Shein and other brands defend fast fashion in the name of accessibility. This is a facade of discourse, primarily harmful to the most vulnerable, denounces human rights expert Nayla Ajaltouni. Is Shein a white knight for the most vulnerable? Faced with criticism for pollution, mass production, and indecent working conditions, the fast-fashion company claims to enable the most disadvantaged to dress with dignity. "Why should fashion be reserved o…

With a net worth of $9 billion, Xu Yangtian is a controversial and enigmatic figure of whom it is not known much. In 2008, and without previous experience in the fashion industry, she founded Shein in Nanjing, China.The original idea was simple but ambitious: take advantage of the international demand for Chinese products.So SheInside was born, a platform dedicated exclusively to the sale of wedding dresses.Now in Argentina From making baseball …

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El Cronista broke the news in Argentina on Wednesday, June 25, 2025.
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