Whiskas Turns Cat Haters Into Cat Lovers In New Adoption Campaign

With "The Cat Conversion System", the brand has partnered with CHEP Network, AMV BBDO, EssenceMediacom and Enthral to encourage the adoption of cats in Australia, where refuges are overflowing. According to a study commissioned by Whiskas, 15% of Australians say they do not love or even hate cats. Yet, 74% of them have never lived with a feline. Paradoxically, 91% believe that cats deserve a loving home, but 62% do not plan to adopt in the year.…

Persistent Cat Visits Woman for Five Years Until She Finally Becomes His Mom

As Jen and Alex were settling into their new home, they had no idea they were about to be chosen by a persistent black-and-white cat named Alan. Neither did they know that this uninvited visitor would transform Jen—a self-proclaimed non-cat person with lifelong allergies—into a devoted cat mom. The post Persistent Cat Visits Woman for Five Years Until She Finally Becomes His Mom appeared first on We Love Cats and Kittens.

Whiskas Turns Cat Haters Into Cat Lovers In New Adoption Campaign

The perennial war of cat lovers vs. haters is brought back in this campaign, with WHISKAS determined to win new cat lovers.

WHISKAS turns ‘cat haters’ into ‘cat lovers’ in bold new adoption campaign via CHEP Network, AMV BBDO London + EssenceMediacom

WHISKAS, the number one cat food brand in the world, is turning self proclaimed ‘cat haters’ into ‘cat lovers’ through an innovative new program in partnership with CHEP Network, AMV BBDO and EssenceMediacom. Launching first in Australia, WHISKAS new cat adoption campaign ‘The Cat Conversion System’