Which Marketing Channel Has the Lowest Cost Per Lead?
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Which Marketing Channel Has the Lowest Cost Per Lead?
Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and […]
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