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Top thehoth.com News

Have LLMs Finally Mastered Geolocation? - Bellingcat

Artificial Intelligence

Have LLMs Finally Mastered Geolocation? - Bellingcat

Coverage: 2 sources

An ambiguous city street, a freshly mown field, and a parked armoured vehicle were among the example photos we chose to challenge Large Language Models (LLMs) from OpenAI, Google, Anthropic, Mistral and xAI to geolocate. Back in July 2023, Bellingcat analysed the geolocation performance of OpenAI and Google’s models. Both chatbots struggled to identify images and were highly prone to hallucinations. However, since then, such models have rapidly…See the Story

Is Structured Data the Key to AI SEO?

Google · United States

Is Structured Data the Key to AI SEO?

Now that AI-powered search is practically everywhere you look (Google included), marketers have been scrambling to figure out how to optimize their content for generative answers. Thus, Generative Search Optimization (GSO) has been born, and it coincides with traditional SEO in many ways. One similarity is the importance of using structured data in your content to make it easier for AI tools and search engine crawlers to understand. What’s st…Read Article

Is Content Still King in a World of AI Emperors?

Bill Gates · United States

Is Content Still King in a World of AI Emperors?

Is content still king? This article reveals whether AI-generated material could unseat it and how you can maintain your online presence in today’s changing world.See the Story

Which Marketing Channel Has the Lowest Cost Per Lead?

Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and […]Read Article

Optimizing for Generative Search: Top GSO Tracking Tools

Generative search optimization (GSO) is a new marketing methodology all about improving your visibility on AI tools like: ChatGPT Perplexity Claude Google’s AI Overviews Bing’s Copilot It’s an offshoot of traditional SEO (search engine optimization), which focuses on improving rankings on search engines like Google and Bing. Since generative search is relatively new, marketers are in desperate need of GSO tools to track and monitor their op…Read Article

Digital PR’s Role in AI Visibility: Earn AI Citations

AI-powered search tools like Perplexity, ChatGPT, and Claude have been shaking up the search landscape in a big way. While Google still accounts for the vast majority of the search market, it has also begun incorporating generative AI (GAI) into its Search product via AI Overviews. As a result, AI search is literally everywhere you look now. This has created the need for marketers to begin optimizing their content for GAI search tools in addi…Artificial Intelligence · United States Read Article

SEO for Perplexity, Claude, and ChatGPT: What Actually Works?

In the largely Google-dominated world of online search, there are some new kids on the block that are causing quite a stir. We’re of course talking about AI-powered search tools like Perplexity, Claude, and ChatGPT. While Google is still king of the castle (they still account for the vast majority of the overall search market), generative AI (GAI) tools are gaining ground at an impressive rate. For example, Perplexity has been downloaded more…Google · United States Read Article

AI Overviews Glitch May Hint at Google's Algorithm

Hallucinations in Google's AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers The post AI Overviews Glitch May Hint at Google’s Algorithm appeared first on Search Engine Journal.Google See the Story

How Google’s AI Overviews Is Reshaping Search Results

As of March 5th, 2025, AI Overviews have received a Gemini 2.0 overhaul and will begin appearing to more people – but what does this mean for SEO? While Google AI Overviews have been around since last May, they’ve been steadily reshaping the search results pages, especially in terms of real estate. Here’s what one looks like for reference: The Overview appears at the very top of the page and provides a brief summary of the user’s query alongside…Google · Mountain View See the Story

Backlinks – Importance in SEO Strategy

A key component in a comprehensive off-page SEO strategy includes backlinking. A backlink is a link from another website to a page on your website. Backlinks are a key ranking factor for search engines like Google and Bing. The more ‘quality’ backlinks you have is a contributing factor to increasing your Google page ranking algorithm. Google’s page ranking algorithm accounts for backlinks as one of their criteria for ranking because it’s a sign …Google See the Story

Why High-Authority Niche Sites Still Matter in 2025: A Digital Marketer’s Secret Weapon

In a world of AI and automation, publishing on real, high-authority niche sites remains a top SEO strategy. Here’s why marketers should care—and hGoogle · New Orleans See the Story

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