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Where Mothers Day Magic Begins Behind the Scenes at UK Greetings - Banbury FM

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Mother’s Day is a major UK holiday, second only to Christmas in card sales. By Grace McIntosh, Radio News Hub Approximately 30 million Mother’s Day cards are sold and sent in the UK every year. Publisher UK Greetings, based in Dewsbury, West Yorkshire, have been making cards for more than a hundred years. It’s a collaborative process and begins with thorough market research and analysis of trends in celebrations and the overall card market. …

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