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When It Comes to the Brand, Attention (Just About) Is Everything

Summary by Die Presse
Classic marketing has become obsolete, says Ralf-Wolfgang Lothert. The focus is on interaction, hyperpersonalization and fast responsiveness. And it is very important to keep an eye on the brand core.

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Die PresseDie Presse
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When It Comes to the Brand, Attention (Just About) Is Everything

Classic marketing has become obsolete, says Ralf-Wolfgang Lothert. The focus is on interaction, hyperpersonalization and fast responsiveness. And it is very important to keep an eye on the brand core.

·Vienna, Austria
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Die Presse broke the news in Vienna, Austria on Tuesday, February 3, 2026.
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